AI Lead Generation & Marketing
Clay
Clay for Beginners: Build a B2B Lead Generation Machine from Scratch
Clay from zero to a working B2B lead machine with enrichment, waterfalls and AI research columns. Finish with a live system you can charge to run.
Self-paced video lessons
Level: Beginner
No code required
Community powered learning
About
About this course
Clay is the AI-powered data enrichment and outbound platform that modern GTM teams use to build hyper-targeted lead lists. This course walks you from your first table through waterfall enrichment, AI research columns and multi-channel outbound flows that fill any pipeline. It is designed for SDRs, founders and lead-gen freelancers who want to sell outbound as a real service. By the end you will ship Clay systems that produce booked meetings and you will be able to charge monthly for running them.
Outcomes
Learning outcomes
- Build hyper-targeted lead lists inside Clay using multiple data sources
- Design waterfall enrichment flows that maximise contact accuracy
- Use AI research columns to personalise outbound at real scale
- Wire Clay into your sequencer and CRM for a full outbound machine
- Run Clay systems for clients as a monthly retainer product
- Track meetings booked back to specific Clay columns and campaigns
Modules
Course modules
5 modules · 25 lessons
- 01What Clay is and why it matters
- 02Setting up your Clay account
- 03Your first workflow in 10 minutes
- 04Core concepts you'll use every day
- 01Triggers, actions and the anatomy of a workflow
- 02Connecting your first 3 apps
- 03Testing, debugging and error handling
- 01Building a multi-step automation
- 02Working with filters, paths and formatters
- 03Handling data between steps
- 04Practical project: lead capture to email
- 01Webhooks and custom integrations
- 02Adding AI steps to your workflows
- 03Optimising, versioning and scaling
- 01Designing your final automation
- 02Building, testing and shipping
- 03Packaging it as a service you can sell
Reviews
Reviews from our learners
"Waterfall enrichment finally made sense. My lead lists are unrecognisable."
"I now sell Clay setups for four figures a month. This course is the reason I could."
"The AI research columns are wild. My outbound campaigns feel bespoke at scale."
"Best lead-gen course of the year for me. Real systems, real meetings booked."
"Clay clicked in a week thanks to this course. Now I run it on autopilot."
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