AI Lead Generation & Marketing
Apollo
Apollo .io: The Complete B2B Sales & Lead Generation Course: Beginner to Advanced
Apollo from beginner searches to full sequences with strong deliverability and clean CRM sync. Finish able to sell Apollo-run outbound as a paid service.
Self-paced video lessons
Level: All levels
No code required
Community powered learning
About
About this course
Apollo.io is the B2B sales intelligence platform where millions of reps find, contact and convert their ideal customers. This course covers prospecting, sequences, deliverability, filters and integrations so you can run outbound at scale without spamming. It is built for founders, SDRs and lead-gen consultants who want a full outbound machine on tap. By the end you will run high-signal Apollo campaigns for yourself or your clients and be able to package it as a paid lead-gen service.
Outcomes
Learning outcomes
- Build high-signal prospect lists in Apollo using advanced filters
- Run sequences that actually land, with strong deliverability practices
- Integrate Apollo cleanly with your CRM and enrichment stack
- Analyse campaign performance and iterate on messaging like a pro
- Package Apollo-run outbound as a paid lead-gen service
Modules
Course modules
5 modules · 27 lessons
- 01What Apollo is and why it matters
- 02Setting up your Apollo account
- 03Your first workflow in 10 minutes
- 04Core concepts you'll use every day
- 01Triggers, actions and the anatomy of a workflow
- 02Connecting your first 3 apps
- 03Testing, debugging and error handling
- 01Building a multi-step automation
- 02Working with filters, paths and formatters
- 03Handling data between steps
- 04Practical project: lead capture to email
- 01Webhooks and custom integrations
- 02Adding AI steps to your workflows
- 03Optimising, versioning and scaling
- 01Designing your final automation
- 02Building, testing and shipping
- 03Packaging it as a service you can sell
Reviews
Reviews from our learners
"My outbound stopped feeling like spam and started booking real meetings. Deliverability lessons are gold."
"Apollo suddenly feels like a scalpel, not a shotgun. High-signal campaigns only."
"The prospecting filters alone changed how I build lists. Massive lift on reply rate."
"As a founder doing my own SDR work, this course made Apollo actually usable."
"The full outbound machine chapter took my agency to another level."
Start building today
Join Apollo.io: Complete B2B Lead Gen and ship something you can actually sell.